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Often applied , search engine optimization and SEM are important components of a effective online footprint . At its core, SEO focuses on boosting your website’s placement in unpaid search results – think earning high positions without paid advertising efforts . On the other hand, search engine marketing is a more expansive term his explanation that includes all marketing efforts related to search engines, including paid advertising platforms like Google Ads – where you pay to appear in prominent locations above or beside organic listings.
- Search Engine Optimization is organic traffic
- Search Engine Marketing incorporates paid advertising
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